The last few weeks have seen increased activity on our site. I decided that we were not getting sufficient clicks from the USA so I decided that I would take them off the Google Adwords campaign and just focus on Australia and New Zealand. I guessed that I would lose at least 40% of the traffic, but what the heck if it was not converting into sales so what...
To my surprise what happened was that since I was not competing for key words in the USA market, the position of our ads increased on the Australian and New Zealand listings.
So what happened is that I did not lose the 40% but less than 20% but what was more important was that the visitors to the eBay store continued to increase.
Check out our graph
I also had a long chat with Alan Stewart from the The Marketers podcast and he gave me some tips on how to structure some of my Google Adwords campaigns a bit better.
I now have six variants of ad on the campaign and I am split testing them to see what works the best.
We have had some great feedback from customers on our suits over the last few weeks and I have started to add them to the testimonial section of the blog.
There are a number of suits in the production pipeline at the moment so business is starting to motor along.
The shirt and cuff link program are looking like they will begin to bear some fruit within the next two months or so. We shall receive our first test samples within the next week. Am looking forward to getting this off the ground.
Alex
Hey,
It sounds like you may have already figured this out by now, but you can avoid the problem of your bids for different countries affecting each others's position by setting up a separate campaign for each country.
Hmm, I think that's right, maybe somebody should ask Perry Mashall. He'd know.
Best of luck!
Cheers,
Steven
Posted by: Steven Pam | February 15, 2006 at 08:27 PM